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What is ‘wellness tourism’?

Wellness tourism is defined as ‘travel associated with the pursuit of maintaining or enhancing one’s personal well-being’. It is the fastest growing segment of global tourism representing a $439 billion market.[1] Most associate wellness tourism with health, detox, or yoga retreats and spa destination resorts. Though this represents the primary purpose of wellness tourism, the bulk of travel expenditures (85%) actually derive from secondary-purpose wellness tourism that includes ecotourism, cultural, culinary, sports, medical and spiritual. Taken in context, this translates to huge opportunities for hotels/resorts, tour operators, restaurants, and other service providers who are currently providing ‘wellness’ types of service but have not marketed to this particular type of traveler.